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Pico y Elote (Corn and Industry) is Damián Ortega’s first retrospective in Mexico. Curated by José Esparza Chong Cuy and initially presented at Museo de Arte Contemporáneo de Monterrey, the exhibition is currently on view at the most prominent museum in Mexico City, Palacio de Bellas Artes. The explosive, expansive nature of Ortega’s oeuvre barely contains itself within the galleries. His materials —whether paper, tortillas, car parts or hand-held tools— are the stuff of life outside the museum. On the occasion of this pivotal survey exhibition, kurimanzutto presents a selection of the artist’s projects for this edition of From the Archive. Here, we explore three decades of an artistic practice characterized by objects transformed from Ortega’s daily life.

 

Tortilla Fundamentals

Tortillas Construction Module, 1998 

 

Tortillas Construction Module, 1998 

 

In 1983, at the age of sixteen, Ortega dropped out of school to craft his own art education. He became an active member of the Taller de los Viernes (Friday’s Workshop), a seminal artist-driven workshop founded by Gabriel Orozco, where artists engaged in discussions about art historical texts. Other notable members included Gabriel Kuri, Abraham Cruzvillegas, and Dr. Lakra. In this experimental workshop, Ortega's focus shifted from traditional paintings on canvas to sculptures crafted from bricks and tortillas.

A structure made of interlocking tortilla tostadas, Tortillas Construction Module (1998), answers a central question to Ortega’s beginnings: “How do we assume ‘Mexicanness’ from a more honest place, more committed to everyday life and not to a convention of what is no longer?”[1] Mexican culture's artistic expression is often associated with muralists from the post-revolutionary period, such as Diego RiveraJosé Clemente Orozco, and David Alfaro Siqueiros. How do we pay homage to the past while evading the expectations of what Mexican art ought to look like?

 The Beetle's Journey

Cosmic Thing (2002) appears almost immediately upon scaling the stairs at Palacio de Bellas Artes. Looming large and suspended from the palatial ceiling, the work is a still explosion: a completely deconstructed Volkswagen Beetle with all its mechanical parts visible. First shown at the 50th Venice Biennale in 2003, Cosmic Thing was Ortega’s first floating dissection of an object. This sculptural deconstruction has become his signature style, revealing an often unseen universe.

Installation view of Cosmic Thing, 2002, as part of Il quotidiano alterato, 50th Venice Biennale, 2003

Installation view of Cosmic Thing, 2002, as part of Il quotidiano alterato, 50th Venice Biennale, 2003

In 1964, Volkswagen opened a factory in Puebla, Mexico, and sold hundreds of thousands of Beetles. Between 1971 and 2002, Beetle taxis cruised through the streets of Mexico City, becoming enshrined in the popular imagination and inextricably linked to Mexican culture and economy. The car was marketed as a vehicle that you could fix yourself, with parts replaceable by following straightforward manual instructions. Ortega plays on this marketing strategy, dissecting the car to make it look like a life-size version of the fix-it-yourself manual.[2]

 

Cover and detail from Fix Your Volkswagen, 1973 
 

Cover and detail from Fix Your Volkswagen, 1973 
 

At Palacio de Bellas Artes, the deconstructed Beetle floats in an awe-inspiring way, its mechanical parts like the leftover bones of a mystical, ancient creature, similar to a dinosaur in a Museum of Natural History. Ortega continued the Beetle Trilogy with imaginings of other mythological, artistic afterlives, transforming it from dinosaur to whale to hero laid to rest.

Documentation of Escarabajo, Puebla, Mexico, 2005 

Documentation of Escarabajo, Puebla, Mexico, 2005 

In Moby Dick (2004), Ortega envisions the Beetle as the white whale from the 1851 eponymous novel. In an underground parking garage, Ortega and several other men engage in a fierce power struggle with the car – its wheels covered in grease – while a loud rock band plays in the background. The documented performance parodies Captain Ahab’s obsession with trying to control and destroy the power of the whale in Moby Dick. Before an audience, Ortega mocks the masculine stereotypes associated with the Beetle in Mexico, performing an over-the-top-rock-and-roll tug-of-war and satirizing the bond between man and machine.

Closing out the Beetle Trilogy, Escarabajo (2005) presents a car’s journey to its own funeral. Ortega’s own Volkswagen Beetle is the protagonist in another performance where he drives the car back to the site of the Puebla factory — undertaking a hero’s journey of self-discovery — and ceremonially buries it, marking its birthplace and final resting spot. As the Beetle Trilogy has traveled to museums and galleries all over the world, so has the Volkswagen Beetle. In a way, the Beetle is forever on a hero’s journey, in perpetual transformation.

Controller of the Universe

Installation view of Controller of the Universe, as part of Pico y Elote, Palacio de Bellas Artes, Mexico City, 2024

Installation view of Controller of the Universe, as part of Pico y Elote, Palacio de Bellas Artes, Mexico City, 2024

A frozen explosion of tools splinters from the center of the room in Pico y Elote. Ortega’s Controller of the Universe (2007) consists of a combination of hand and power tools that can be used to take apart a car, construct, cut, or melt a bottle, or even make a book—all processes Ortega has employed in his work.

Controller of the Universe is titled after Diego Rivera’s Man, Controller of the Universe (1934), the mural first painted in 1933 at New York City’s Rockefeller Center but destroyed shortly after by order of J.D. Rockefeller for its inclusion of Russian Socialist leader Vladimir Lenin’s image. Rivera recreated the mural at Palacio de Bellas Artes the following year. For the first time, these two works are together in the same building–Ortega’s piece just one floor below its namesake. His abstract explosion signals a reinvention, or progression of Rivera’s 1934 expression.

Diego Rivera,  El hombre controlador del universo [detail], 1934, Museo del Palacio de Bellas Artes, INBA | D.R. ©️ 2024 Banco de México, Fiduciario en el Fideicomiso relativo a los Museos Diego Rivera y Frida Kahlo. Av. 5 de mayo No. 2, Col. Centro, Del. Cuauhtémoc, C.P. 06000, Mexico City

 

Diego Rivera,  El hombre controlador del universo [detail], 1934, Museo del Palacio de Bellas Artes, INBA | D.R. ©️ 2024 Banco de México, Fiduciario en el Fideicomiso relativo a los Museos Diego Rivera y Frida Kahlo. Av. 5 de mayo No. 2, Col. Centro, Del. Cuauhtémoc, C.P. 06000, Mexico City

 

The conglomerate of tools stretching out to the left and right of Ortega’s Controller resembles the elliptical force fields extending from the central figure in Rivera’s mural. In Ortega’s piece, the use of hammers and sickles references Rivera's socialist message of power to the worker. However, Ortega grounds Controller in the tools themselves — objects of the worker’s everyday life — abstracting and renewing Rivera’s message. Standing in the middle of the installation puts audiences in the position of Rivera's central figure, with the tools extending like wings or arms. Seeing the world through these tools, viewers feel the power to transform.

Mexican Utopia

Utopía mexicana II, 2019

Utopía mexicana II, 2019

Between 2019 and 2021, Ortega’s primary material was cement bags from the Mexican companies Cruz Azul and Tolteca, which drove the surge of Mexican modernist architecture in the 1920s. Reinforced concrete and the buildings it enabled symbolized a hopeful, utopian vision of a nation emerging from the Mexican Revolution. Utopía Mexicana (2019) references the laborers involved in these constructions—their work often rendered invisible in the face of this vision. Ortega drew inspiration from the uniforms designed in the 1920s by Russian constructivist artists Varvara Stepánova and Aleksandr Ródchenko. Their designs embodied Russian communist ideals: the uniforms were meant to be worn by anyone, identifying whoever wore them as an indistinguishable part of the proletariat, blurring the boundaries of social class. Ortega’s title Utopía Mexicana reflects the tension between hopeful visions of a utopian revolution and the social inequalities arising from capitalist development in Mexico.

 

Varvara Stepánova, Sportswear Projects, 1920s

Varvara Stepánova, Sportswear Projects, 1920s

Aleksandr Ródchenko, Work-suit Design, 1920s

Aleksandr Ródchenko, Work-suit Design, 1920s

Mexican Coca-Cola

In 120 jornadas (2020-23), 120 clay Coca-Cola bottles are transformed: tortured, destroyed, disfigured, but also molded into radically different shapes such as geometric sculptures and pre-Hispanic looking burners. In 1921, following the Mexican Revolution and a surge of nationalism, the Coca-Cola bottle arrived in Mexico from the United States. Like the Volkswagen Beetle, Coca-Cola took Mexico by storm. Today, “Mexican Coca-Cola” is distinct, made with the original formula developed in the United States, using sugar instead of corn syrup. In this way, some might argue Coca-Cola’s origins have become just as closely tied to Mexico as to the United States.

 

Installation view of 120 Jornadas, as part of Pico y Elote, Museo de Arte Contemporáneo de Monterrey (MARCO), Monterrey, Mexico, 2023

 

Installation view of 120 Jornadas, as part of Pico y Elote, Museo de Arte Contemporáneo de Monterrey (MARCO), Monterrey, Mexico, 2023

 

Some of the sculptures reference historically important artworks — one features a clean slash on its side, reminiscent of Lucio Fontana’s slash paintings — while others are shaped like pre-Hispanic deities, highlighting the significance of clay as a material in Mexican art. The work’s title references Pier Paolo Pasolini’s film Salò, or 120 Days of Sodom, but it also reflects Ortega's artistic process. It captures his daily efforts to invent new ways to reshape the bottle, creating a timeline of his artistic exploration that unfolds before us.

Book as Sculpture

Installation view of Alias Editorial Cart, kurimanzutto, Mexico City, 2014

Installation view of Alias Editorial Cart, kurimanzutto, Mexico City, 2014

Throughout his practice, Ortega has maintained an interest in publication and the power of distribution. Between leaving school and joining the Taller de los viernes, he made political cartoons for newspapers like La JornadaEl Universal, and Motivos. As part of the group of artists who founded Temístocles 44, he collaborated on the fanzine Casper: Revista de título mutable (Casper: a magazine with a changing title), where they resurrected art historical writings, compiling them with their own essays, sketches, and lists of their favorite songs and movies. This approach to publishing laid the groundwork for one of Ortega’s most important and ongoing projects, Alias Editorial, an independent publishing company founded in 2006, dedicated to translating books into Spanish and distributing them in Mexico, Latin America, and Spain.

He views the book as a public sculpture that spreads, occupying both public and private spaces innocuously and organically.[3] Having self-sourced his art education, Ortega shares his discoveries with others, choosing books by artists and writers he admires — Cildo Meireles, John Cage, Eva Hesse, Yoko Ono, among others — all of which were formative for his ongoing learning process. The Antítesis collection, a branch of Alias Editorial, showcases works by artists and thinkers such as Helioflores, Melquiades Herrera, and Minerva Cuevas, who have developed their practices independently from the mainstream. Antítesis presents a contemporary narrative of Mexican art, offering a parallel canon of texts free from convention.

 

Alias books

 

Alias books

 

In every material or object, there is an opportunity to play, disassemble, and transform. By incorporating objects from his daily life, Ortega challenges expectations of what Mexican art should look like, reinventing how we perceive the ordinary. The next time we encounter a tortilla, a hammer, a Volkswagen Beetle, or a Coca-Cola bottle, we might see them as potential artworks. Experiencing Pico y Elote at an institution as iconic as Palacio de Bellas Artes feels fitting: Ortega's works establish a dialogue with the marble walls that surround them as they are made of and about Mexico. 

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[1] Maria Olivera, "Damián Ortega: El Juego Del Espacio," La Tempestad, April 24, 2024, https://www.latempestad.mx/damian-ortega-el-juego-del-espacio/.
[2] Anna Indych-Lopez, "Cosmic Thing: DIY in CDMX with Dr. Anna Indych-Lopez," Art History Lecture Series at The University of Texas at Austin, Austin, TX, January 26, 2023.
[3] Damián Ortega, "Alias Editorial: Un Proyecto De Damián Ortega," Alias Editorial, https://aliaseditorial.com/alias-un-proyecto-editorial-de-damian-ortega/.